Head of Influencer

The Head of Influencer is responsible for architecting and executing a global influencer strategy for a crypto-focused iGaming platform. This role involves managing end-to-end influencer campaigns across various channels, including YouTube, Twitch, and TikTok, with a focus on creator-driven growth and performance optimization. The Head of Influencer will negotiate partnerships with mainstream and gaming creators, ensuring long-term relationships while aligning campaigns with brand and compliance standards. Additionally, the role requires a data-driven approach to analyze campaign performance metrics and implement strategic optimizations.