Manager of Influencer Marketing

ClassPass(1 month ago)

HybridFull TimeManager$110,150 - $144,762 (estimated)Marketing

About this role

The Manager of Influencer Marketing at ClassPass (Playlist) will own the strategy, development, and execution of influencer campaigns that bring the brand to life across channels, countries, and communities. The role focuses on building creator relationships, expanding and scaling programs, and measuring impact to drive awareness, engagement, and acquisition. This position partners closely with cross-functional teams to amplify campaigns and stay ahead of cultural and platform trends. The manager will also translate performance insights into future strategy and optimizations.

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Required Skills

Influencer Strategy
Program Optimization
Creator Sourcing
Talent Relations
Campaign Execution
Collaboration
Performance Tracking
Trend Monitoring
Creator Tools
Data Analysis

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About ClassPass

playlist.com

Playlist is a technology company that powers the experiences economy by bringing together brands like Mindbody, ClassPass, and Booker into a single platform. It builds software and consumer-facing marketplaces that connect people to movement, mindfulness, and other wellness and experiential services. Its products help operators manage bookings, class discovery, memberships and business operations while enabling consumers to find and book experiences. Headquartered in San Luis Obispo, CA, Playlist frames its mission around building technology that makes wellness and meaningful experiences more accessible.