Lead Data Analyst, Marketing

Root

8 days ago

2.9 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

A Lead Data Analyst in Marketing at Root is responsible for designing and executing analytics projects that improve marketing performance and strategic decisions. The role involves developing attribution models, optimizing campaigns, and mentoring analysts, with a focus on experimental design and data-driven insights to support customer acquisition strategies.

Skills

Qualifications

Bachelor’s degree in Mathematics, Statistics, Engineering, Computer Science, or related field

About Root

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Root Insurance is an insurtech auto insurer that prices drivers primarily by how they drive, using a mobile app and telematics to measure driving behavior and identify safe drivers. Root’s data-driven, mobile-first underwriting aims to deliver fairer, personalized rates and a simpler online quote and purchase experience. The company emphasizes lowering costs for good drivers through real-world driving assessments and automated claims and policy management. Root operates across numerous U.S. states and promotes free quotes via its app and website.