Lead Generation Specialist
Positrace
About this role
The Lead Generation Specialist is responsible for creating and executing demand generation programs to support sales pipeline growth in the mid-market segment. The role involves managing campaigns across multiple channels, optimizing strategies, and collaborating closely with sales teams to ensure high-quality leads and measurable ROI.
Skills
About Positrace
positrace.comPositrace is a cloud-based product traceability and supply-chain visibility platform that helps brands track items from manufacturing through distribution to the point of sale. It combines serialized QR/NFC tagging and IoT sensor data with a centralized dashboard and analytics to verify provenance, monitor conditions, and detect counterfeits. Companies use Positrace to improve transparency, ensure regulatory compliance, and drive customer trust through real-time alerts, reporting, and integrations with existing ERP/WMS systems.
About Positrace
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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Salary
$70k – $95k
per year