Lead Marketing Effectiveness (m/f/d)

AutoScout24(25 days ago)

Berlin, Germany, Munich, GermanyOnsiteFull TimeSenior$132,831 - $178,875 (estimated)Marketing

About this role

The Lead Marketing Effectiveness is a senior, high-visibility role reporting to the CMO, based in Munich or Berlin. You will own marketing ROI, attribution, and effectiveness across brands and markets and act as the key business owner for marketing analytics topics. The role involves shaping strategy, partnering with analytics and marketing teams, and influencing senior stakeholders while managing one direct report.

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Required Skills

Marketing Analytics
Attribution
Mix Modeling
ROI Insights
Performance Reporting
Budget Allocation
AI Optimization
Stakeholder Management
Cross Functional
People Management

+5 more

Qualifications

STEM Background

About AutoScout24

autoscout24.com

AutoScout24 is a pan‑European online marketplace for new and used cars that connects private sellers, dealerships, and buyers across multiple European markets. The platform offers searchable listings for cars, motorcycles and commercial vehicles alongside tools like price comparisons, vehicle valuations, financing and insurance options, history checks, and alerting/monitoring features. With web and mobile presence and services for both consumers and dealers, AutoScout24 aims to simplify buying and selling vehicles by providing broad selection, market data and transactional support.