Lead, MarTech Capabilities - Next Best Action Engine
Humana(1 month ago)
About this role
The Lead Product Manager for NBA Decisioning at Humana will own the strategy, design, and governance of the Next Best Action capability within the Marketing organization, enabling real-time, personalized decisioning across channels and touchpoints. The role focuses on maturing NBA into a scalable technical capability that drives engagement, conversion, and improved health outcomes while integrating with enterprise platforms and data sources and providing executive visibility into performance.
Required Skills
- Product Management
- Decisioning Platforms
- Personalization Engines
- AI/ML
- Data Integration
- Marketing Automation
- Journey Orchestration
- Stakeholder Alignment
- Executive Communication
- Adobe AEP
+4 more
Qualifications
- Product Management Certification
- Marketing Technology Certification
About Humana
humana.comExplore Medicare plans and health insurance coverage to fit your lifestyle. Turning 65 or recently qualified? Sign up for Medicare coverage! Start with healthy, start with Humana.
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