Lead Product Marketing Manager, Process Automation

Appian Corporation (1 month ago)

McLean, VAOnsiteFull TimeSenior$151,329 - $202,615 (estimated)Product Marketing

About this role

The Lead Product Marketing Manager (Process Automation) is a senior individual contributor who defines the commercial strategy and market positioning for Appian’s process automation portfolio, including workflow orchestration and RPA. The role partners closely with Product Management and Sales to shape market narratives, messaging, and go-to-market approaches that drive adoption and competitive differentiation. This position is based at Appian’s McLean, VA headquarters and requires in-office presence five days a week.

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Required Skills

GTM Strategy
Messaging Frameworks
Sales Playbooks
Market Intelligence
Product Feedback
Launch Leadership
Team Mentorship
Storytelling
Commercial Strategy
B2B Marketing

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Qualifications

Bachelor's Degree
MBA Preferred

About Appian Corporation

appian.com

Appian is a low-code automation platform that helps enterprises design, build, and run AI-powered process orchestration and digital workflows. It unifies low-code development, BPM, robotic process automation, AI/ML and case management into a single platform to automate complex end-to-end business processes. Enterprises use Appian to speed application delivery, improve operational efficiency and governance with drag-and-drop tooling, prebuilt components, process mining and broad integrations. Founded in 1999 and headquartered in McLean, Virginia, Appian emphasizes enterprise-grade security, scalability and compliance for regulated industries.