Lead Video Ad Copywriter
LP Careers Page(1 month ago)
About this role
A senior copywriting leader at Launch Potato who owns the brand writing strategy across paid media to drive higher conversion and consistent voice. The role focuses on scaling creative systems, aligning messaging with compliance, and partnering cross-functionally to translate data and market insights into revenue-driving creative. It also involves managing writers and freelancers and building processes to increase throughput and quality.
Required Skills
- Performance Copywriting
- Creative Leadership
- Editorial Management
- Direct Response
- Consumer Psychology
- Creative Strategy
- Data Analysis
- Campaign Optimization
- Video Scriptwriting
- Brand Strategy
+9 more
About LP Careers Page
launchpotato.comLaunch Potato is a "Discovery and Conversion" company that helps fast‑growing brands find, engage, and convert customers across the full consumer journey. They combine content, media distribution, performance marketing, and conversion optimization to drive measurable customer acquisition and revenue growth. Launch Potato emphasizes a data‑driven, test‑and-scale approach—pairing creative and technology to rapidly discover what works and scale high‑ROI channels for their partners.
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