Lifecycle Growth Lead
M-KOPA(18 days ago)
About this role
M-KOPA is seeking a Lifecycle Growth Lead to develop and execute scalable growth strategies across multiple channels in the African fintech market. The role involves building automated customer journeys to improve activation, retention, and lifetime value of millions of customers, ultimately supporting financial inclusion.
Required Skills
- CRM
- A/B Testing
- Customer Journey
- Campaign Management
- Segmentation
- Multichannel Marketing
- Growth Hacking
- Data Analysis
- Experimentation
- Mobile Marketing
About M-KOPA
www.m-kopa.comM-KOPA is a pioneering company that provides smart devices and financial services designed to promote financial inclusion and economic growth in Africa. By offering affordable payment plans for smartphones, M-KOPA enables users to gain access to various services, including digital loans, health insurance, and device protection. With a strong presence in countries like Kenya, Ghana, Nigeria, Uganda, and South Africa, M-KOPA has forged a path for millions of customers, empowering them with tools for personal and business success. The company is committed to unlocking opportunities for everyday earners, ensuring they experience significant improvements in their quality of life.
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