Senior Manager, Lifecycle Marketing
TechCrunch(13 days ago)
About this role
Adobe is seeking a Senior Manager for Lifecycle Marketing to lead email and emerging channel strategies, focusing on customer engagement and retention. The role involves developing personalized user experiences, driving growth through testing and experimentation, and collaborating with data teams. The position aims to enhance customer journeys and deliver measurable business results.
Required Skills
- Email Marketing
- Lifecycle Marketing
- Data Analysis
- Personalization
- Experimentation
- Campaign Strategy
- Customer Segmentation
- Growth Hacking
- Performance Marketing
- Digital Marketing
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