Lifecycle Marketing Lead
harvey
About this role
The Lifecycle Marketing Lead at Harvey is responsible for designing and executing comprehensive email marketing programs that enhance customer engagement across the entire lifecycle, including nurture, onboarding, retention, and upsell initiatives. This role involves collaborating with cross-functional teams to ensure lifecycle marketing strategies align with product adoption and revenue goals, managing communications for product launches and events, and leveraging data to optimize performance and drive measurable growth. Candidates should possess over six years of experience in lifecycle or email marketing within a B2B SaaS environment and have hands-on expertise in marketing automation platforms.
Skills
About harvey
www.harvey.aiHarvey is a legal AI company that provides generative AI tools for law firms and legal teams. Its platform helps with tasks such as legal research, drafting, document analysis, and workflow automation.
Recent company news
Forbes AustraliaFrom roommates to decacorn founders: Inside the rise of legal AI startup Harvey
6 days ago
The New York TimesHarvey, a Maker of A.I. Legal Software, Raises New Funds
Dec 4, 2025
Bloomberg Law NewsHarvey’s $8 Billion Question: Can AI Startup Match Its Hype?
Oct 30, 2025
ABC7 ChicagoSinging mailman video: Lavonte Harvey of Chicago's Austin neighborhood goes viral, gets new truck, starts new clothing company
3 weeks ago
Dallas Innovates$11B San Francisco Legal AI Startup Harvey To Open Dallas Office
1 month ago
About harvey
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for harvey.
Salary
$145k – $195k
per year