Lifecycle Marketing Lead

harvey(2 months ago)

RemoteFull TimeManager$145,000 - $195,000Marketing

About this role

The Lifecycle Marketing Lead at Harvey is responsible for designing and executing comprehensive email marketing programs that enhance customer engagement across the entire lifecycle, including nurture, onboarding, retention, and upsell initiatives. This role involves collaborating with cross-functional teams to ensure lifecycle marketing strategies align with product adoption and revenue goals, managing communications for product launches and events, and leveraging data to optimize performance and drive measurable growth. Candidates should possess over six years of experience in lifecycle or email marketing within a B2B SaaS environment and have hands-on expertise in marketing automation platforms.

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Required Skills

Lifecycle Marketing
Email Marketing
Customer Communication
Demand Generation
Product Adoption
Customer Engagement
Segmentation Strategies
Performance Tracking
Data Analysis
Campaign Execution

+5 more

About harvey

www.harvey.ai

Vercel is a platform designed for frontend developers to build, deploy, and host fast, modern websites and applications. It specializes in serverless functions and static site generation, leveraging a global edge network to deliver high performance and scalability. Vercel is widely used for its seamless integration with frameworks like Next.js, enabling developers to create highly dynamic and responsive user experiences. The platform focuses on optimizing the developer experience while ensuring reliable and efficient web application performance.