Senior Email & Lifecycle Marketing Manager

BILL(25 days ago)

HybridFull TimeSenior$106,900 - $157,200Marketing

About this role

The Senior Email & Lifecycle Marketing Manager will own customer-facing messaging across the full customer lifecycle, focusing on trial/onboarding, adoption, cross-sell/upsell, and reactivation. The role partners closely with Customer Marketing, Product Marketing, GTM Ops, and PLG managers to drive measurable improvements in retention, adoption, and revenue. The position leverages email, in-app tools (notably Pendo), and marketing automation to deliver coordinated, data-driven engagement programs.

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Required Skills

Email Marketing
Lifecycle Marketing
In-App Messaging
Product Adoption
Onboarding
Activation
Reactivation
Upsell
Segmentation
Personalization

+14 more

Qualifications

7+ Years Experience

About BILL

bill.com

Bill.com is a cloud-based financial operations platform for small and mid-sized businesses and accounting firms that automates accounts payable, accounts receivable, and spend and expense management. It centralizes bill capture, invoice presentment, approval workflows, and electronic payments while syncing with major accounting systems to improve cash‑flow visibility and reduce manual work. The platform also offers tools for budget control, virtual card and ACH payments, and access to working‑capital/credit solutions to help businesses manage spend and grow. Companies and advisers use Bill.com to shorten payment cycles, streamline collections, and consolidate financial operations in a single system.