Lifecycle Marketing Manager

Pomelo Care(10 months ago)

RemoteFull TimeManager$105,000 - $125,000Marketing

About this role

The Lifecycle Marketing Manager at Pomelo Care focuses on driving patient growth through marketing technology and data-driven strategies to increase enrollment and conversion. This role supports Pomelo’s mission to expand access to women’s and children’s healthcare and operates within a fast-paced, mission-driven startup environment.

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Required Skills

Lifecycle Marketing
Marketing Automation
Email
Direct Mail
SMS
Paid Media
Journey Building
A/B Testing
Multivariate Testing
Segmentation

+6 more

Qualifications

Platform Certifications (Braze/Iterable/Adobe Journey Optimizer)
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About Pomelo Care

pomelocare.com

Pomelo Care is a virtual maternity and neonatal care program that supplements traditional pregnancy care with unlimited, personalized remote support. Members get on-demand access to clinicians and resources — for example, dietitians for prenatal nutrition, therapists for labor anxiety, and group prenatal sessions. Pomelo partners with health plans, employers, providers, and labor unions to deliver its program as a benefit and improve maternal and neonatal outcomes. Membership is free and designed to provide continuous, customized support throughout pregnancy.