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Lifecycle Marketing Manager at Birdy Grey - ApplyBlast

Lifecycle Marketing Manager

Birdy Grey

9 months ago

2.9 on Glassdoor

United States

Hybrid

Full Time

Manager

0 applicants

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About this role

The Lifecycle Marketing Manager will lead Birdy Grey's email and SMS marketing programs to increase customer engagement, conversion, and retention. This role focuses on developing lifecycle strategies, synthesizing campaign data into insights, and aligning marketing initiatives with business goals. The manager will collaborate across creative, product, analytics, and performance teams within a fast-paced eCommerce environment.

Skills

Qualifications

Bachelor's Degree

About Birdy Grey

birdygrey.com

Headquarters

Los Angeles, California, United States

Company Size

51-200 employees

Founded

2017

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Birdy Grey is an AAPI female-founded, Los Angeles-based direct-to-consumer wedding brand offering chic, affordable bridesmaid dresses starting at $89, suits and tuxedos starting at $199, and a wide range of complementary products including jewelry, shoes, pajamas & robes, and wedding guest attire. The brand emphasizes inclusive sizing, an extensive color palette, and effortless color coordination for the entire wedding party. Birdy Grey operates online with features like free swatches, ready-to-ship options, and easy returns to streamline the wedding shopping experience.