Lifecycle Marketing Manager
Birdy Grey
About this role
The Lifecycle Marketing Manager will lead Birdy Grey's email and SMS marketing programs to increase customer engagement, conversion, and retention. This role focuses on developing lifecycle strategies, synthesizing campaign data into insights, and aligning marketing initiatives with business goals. The manager will collaborate across creative, product, analytics, and performance teams within a fast-paced eCommerce environment.
Skills
Qualifications
About Birdy Grey
birdygrey.comBirdy Grey is a Los Angeles–based direct-to-consumer bridal brand that sells chic, affordable bridesmaid dresses (styles from about $89) and complementary groomsmen suits. The company emphasizes on-trend colors and a wide range of sizes so entire wedding parties can coordinate looks. Birdy Grey operates an online storefront with product styling options and social channels to help couples shop and match across styles.
Recent company news
Los Angeles Business JournalBirdy Grey Views Growth
Mar 3, 2025
Orange Coast MagBirdy Grey – Affordable Bridal Elegance and 2025 Wedding Trends
Mar 26, 2025
North Penn NowBirdy Grey Rethinks the Bridesmaid Dress — and Wedding Parties Are Here for It
May 1, 2025
Lakeland CurrentsBirdy Grey Redefines Wedding Party Fashion with Affordability and Heart
Apr 7, 2025
www.flaunt.comBirdy Grey Offers Affordable, Stylish, and Sustainable Bridesmaid Dresses for Every Wedding
Jan 9, 2025
About Birdy Grey
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Birdy Grey.
Salary
$110k – $144k
per year
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