Lifecycle Marketing Manager
Birdy Grey(25 days ago)
About this role
The Lifecycle Marketing Manager will lead Birdy Grey's email and SMS marketing programs to increase customer engagement, conversion, and retention. This role focuses on developing lifecycle strategies, synthesizing campaign data into insights, and aligning marketing initiatives with business goals. The manager will collaborate across creative, product, analytics, and performance teams within a fast-paced eCommerce environment.
Required Skills
- Email Marketing
- SMS Marketing
- Lifecycle Marketing
- Campaign Management
- Automation
- A/B Testing
- Multivariate Testing
- Analytics
- Reporting
- Segmentation
+9 more
Qualifications
- Bachelor's Degree
About Birdy Grey
birdygrey.comBirdy Grey is a Los Angeles–based direct-to-consumer bridal brand that sells chic, affordable bridesmaid dresses (styles from about $89) and complementary groomsmen suits. The company emphasizes on-trend colors and a wide range of sizes so entire wedding parties can coordinate looks. Birdy Grey operates an online storefront with product styling options and social channels to help couples shop and match across styles.
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