Lifecycle Marketing Manager

The Lifecycle Marketing Manager at Ministry Brands leads lifecycle strategy and execution for the small faith-based commercial segment, designing digital journeys that guide churches from first touch through onboarding, engagement, and growth. The role operates within a product-led growth model and partners closely with Demand Generation, Product Marketing, Customer Marketing, Operations, and eCommerce to align lifecycle programs with go-to-market goals. It focuses on low-touch, high-conversion experiences across paid, social, email, in-product messaging, SMS, and web channels.