Lifecycle Marketing Manager
SiteOrganic Care Center(3 months ago)
About this role
The Lifecycle Marketing Manager at Ministry Brands leads lifecycle strategy and execution for the small faith-based commercial segment, designing digital journeys that guide churches from first touch through onboarding, engagement, and growth. The role operates within a product-led growth model and partners closely with Demand Generation, Product Marketing, Customer Marketing, Operations, and eCommerce to align lifecycle programs with go-to-market goals. It focuses on low-touch, high-conversion experiences across paid, social, email, in-product messaging, SMS, and web channels.
Required Skills
- Lifecycle Marketing
- Email Marketing
- Landing Pages
- A/B Testing
- Analytics
- HubSpot
- Salesforce
- Webflow
- Paid Media
- Content Creation
+5 more
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