Content & Lifecycle Marketing

Base Power(1 month ago)

Austin, TXOnsiteFull TimeSenior$138,285 - $185,597 (estimated)Growth

About this role

The Content & Lifecycle Marketing role at Base requires developing a comprehensive content strategy that educates, nurtures, and converts homeowners through various channels, including email, SMS, and landing pages. The position involves creating and optimizing lifecycle journeys, defining the brand voice, and collaborating with cross-functional teams to ensure cohesive messaging while leveraging CRM tools like HubSpot or Braze. A successful candidate will bring 3–7+ years of relevant experience and a strong data-driven mindset to enhance audience engagement and conversion rates.

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Required Skills

Content Strategy
Copywriting
Lifecycle Marketing
Audience Segmentation
Email Marketing
SMS Marketing
Organic Content Creation
CRM Experience
HubSpot
Braze

+11 more

About Base Power

www.basepowercompany.com

Base Power is an innovative energy provider based in Texas, offering an approach that combines affordable electricity with a robust home backup power solution. The company installs battery systems directly in homes, ensuring reliable power during outages while providing energy at below-market rates. Base Power's customers benefit from seamless transitions between grid power and battery backup, with automatic management that prevents service disruption. Through its unique business model, Base balances power in the grid and offers its services without the hefty upfront costs typically associated with energy solutions.