Lifecycle Marketing Manager
Tava Health(4 days ago)
About this role
Tava Health is seeking a Lifecycle Marketing Manager to develop and optimize user engagement strategies, focusing on provider signups and increasing session counts on their mental health platform. The role involves managing multi-channel campaigns, applying data insights, and collaborating with product teams to drive growth and user retention.
Required Skills
- Email Marketing
- CRM Management
- A/B Testing
- HubSpot
- Iterable
- HTML
- CSS
- Data Analysis
- Campaign Strategy
- Copywriting
About Tava Health
www.tavahealth.comTava Health is a technology-enabled mental health service that provides accessible and high-quality therapy resources for individuals, couples, and families. With a focus on convenience, Tava allows clients to connect with world-class therapists and psychologists without the hassle of red tape or extensive paperwork. Their services can be covered by insurance or through simple cash pay options, making quality mental health care available to everyone in a prompt and affordable manner. Tava partners with employers to enhance employee mental health and well-being, integrating with existing benefit programs to further ease access to care.
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