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Lifecycle Marketing Manager at LumiQ - ApplyBlast

Lifecycle Marketing Manager

LumiQ

3 months ago

4.0 on Glassdoor

Toronto, Canada

Hybrid

Full Time

Senior

0 applicants

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About this role

A Marketing Automation Specialist at LumiQ designs and launches automated lifecycle campaigns across email, SMS, and in-app channels to drive user engagement and retention. The role involves mapping user journeys, writing conversion-focused copy, and partnering with Product and Data teams to optimize messaging based on behavioral triggers. Candidates will manage B2B outreach workflows in Salesloft and ensure compliance with global frameworks like CASL and CAN-SPAM.

Responsibilities

Design and launch automated lifecycle campaigns across email and in-app channels
Build and manage B2B email nurtures and outbound workflows in Salesloft
Map user journeys to identify drop-off points and prioritize high-impact programs
Write conversion-focused campaign copy and establish rigorous testing frameworks
Partner with Product and Data teams to define behavioral triggers for personalized messaging

Skills

About LumiQ

lumiqlearn.com

Headquarters

Toronto, Ontario, Canada

Company Size

51-200 employees

Founded

2019

View Profile

LumiQ is a podcast-based Continuing Professional Education (CPE) platform for accounting and finance professionals, offering NASBA-approved CPE through engaging, studio-quality podcast episodes featuring CFOs, Big Four partners, bestselling authors, and industry leaders. The platform covers topics including accounting & auditing, ethics, tax, finance, AI, and more, and is available to both individuals and firms across the US, Canada, and the UK. LumiQ is designed to make professional education enjoyable and accessible, allowing users to earn verifiable CPE credits anytime, anywhere.