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Lifecycle Marketing Manager at Filson - ApplyBlast

Lifecycle Marketing Manager

Filson

3 months ago

3.5 on Glassdoor

Seattle, WA

Onsite

Full Time

Senior

0 applicants

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About this role

The Lifecycle Marketing Manager at Filson owns and optimizes the company's email and SMS marketing program to drive customer engagement, retention, and revenue growth. This strategic yet hands-on role involves leading end-to-end execution of CRM campaigns in Klaviyo, from planning and segmentation to automation and performance reporting. The position requires close collaboration with cross-functional teams including Merchandising, Creative, and Analytics to ensure timely, on-brand, and data-driven customer communications.

Responsibilities

Own end-to-end execution of email and SMS marketing programs
Build and optimize lifecycle marketing automations and customer journeys
Develop customer segmentation strategies for personalized communications
Monitor and analyze CRM performance metrics and revenue attribution
Collaborate with cross-functional teams to align communications with business priorities

Skills

Qualifications

Bachelor's degree in Marketing, Business, or Communications5-8 years of progressive marketing experienceExperience managing CRM platforms, preferably Klaviyo

About Filson

filson.com

Headquarters

Seattle, Washington, United States

Company Size

201-500 employees

Founded

1897

View Profile

Filson is a heritage outdoor outfitter founded in 1897 that designs and sells durable clothing, bags, and accessories built for hunting, fishing, and hard work. The company emphasizes premium materials (waxed and oil-finished canvas, tin cloth, Mackinaw wool, leather) and craftsmanship to produce long‑lasting, repairable gear. Filson’s timeless, utilitarian designs are trusted by outdoorsmen, tradespeople, and enthusiasts who prioritize durability and function. Products are sold through its website, retail stores, and wholesale partners worldwide.