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Lifecycle Marketing Manager at Skillz Inc. - ApplyBlast

Lifecycle Marketing Manager

Skillz Inc.

1 month ago

Bengaluru, Karnataka, India

Hybrid

Full Time

Senior

0 applicants

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About this role

This role owns the strategy, execution, and measurement of email, push notifications, and in-app messaging to optimize Skillz's owned channels as a growth engine. The position focuses on building instrumentation, managing reactivation campaigns, and ensuring every campaign is measurable through holdout-based incrementality. The ideal candidate will lead the lifecycle function, manage the email marketing team, and partner with cross-functional teams to drive player engagement and revenue.

Responsibilities

Own email, push notification, and in-app messaging lifecycle strategy and execution
Design and manage reactivation marketing programs with holdout-based measurement
Configure CleverTap journeys and segments to optimize player engagement and revenue

Skills

About Skillz Inc.

skillz.com

Headquarters

Las Vegas, Nevada, United States

Company Size

51-200 employees

Founded

2012

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Skillz is a mobile-first competitive gaming platform that connects millions of players through skill-based tournaments and head-to-head matches. It provides an SDK and backend services for game developers to add matchmaking, anti-cheat, leaderboards, payment processing and monetization (including cash-prize and virtual-currency competitions). Players use Skillz’s marketplace to discover and compete in casual and esports-style games for prizes, while developers monetize via entry fees, ads and in‑app purchases. The company positions itself as a turnkey “home of competition” for social and competitive mobile gaming.