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Lifecycle Marketing Manager at Skillz Inc. - ApplyBlast

Lifecycle Marketing Manager

Skillz Inc.

16 days ago

Bengaluru, Karnataka, India

Hybrid

Full Time

Senior

0 applicants

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About this role

This role owns the strategy, execution, and measurement of email, push notifications, and in-app messaging to optimize Skillz's lifecycle marketing and reactivation programs. The position requires building instrumentation, managing holdout-based measurement, and driving incremental revenue growth across owned channels. The ideal candidate will lead a team, partner with cross-functional stakeholders, and ensure messaging hygiene and player respect.

Responsibilities

Own email, push notification, and in-app messaging lifecycle strategy and execution
Design and manage reactivation marketing campaigns with holdout-based measurement
Configure CleverTap journeys and segments to optimize player engagement

Skills

About Skillz Inc.

skillz.com

Headquarters

Las Vegas, Nevada, United States

Company Size

51-200 employees

Founded

2012

View Profile

Skillz is a mobile-first competitive gaming platform that connects millions of players through skill-based tournaments and head-to-head matches. It provides an SDK and backend services for game developers to add matchmaking, anti-cheat, leaderboards, payment processing and monetization (including cash-prize and virtual-currency competitions). Players use Skillz’s marketplace to discover and compete in casual and esports-style games for prizes, while developers monetize via entry fees, ads and in‑app purchases. The company positions itself as a turnkey “home of competition” for social and competitive mobile gaming.