Playlist
The Lifecycle Marketing Manager on the Partner Marketing team owns the partner acquisition funnel from lead intake to signed partnership, ensuring leads are nurtured and efficiently moved through the sales process. This role involves building and executing lead nurture programs, collaborating with Sales on handoff protocols, and optimizing funnel tracking and data quality. The position requires leveraging marketing automation and SQL to analyze performance, run A/B tests, and drive measurable growth in partner conversions.
Company Size
1-10 employees
Playlist is a technology company that powers the experiences economy, bringing together a portfolio of brands including Mindbody, Booker, ClassPass, EGYM, and Kite into a suite of AI-driven SaaS, hardware, and consumer wellness products. Its brands serve fitness, wellness, beauty, and lifestyle businesses by providing tools for bookings, memberships, class discovery, and business operations, while helping consumers find and access in-person experiences. Headquartered in San Luis Obispo, CA, Playlist supports entrepreneurs, operators, and providers worldwide in growing their businesses and making wellness more accessible.
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Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Playlist.
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