ApplyBlast uses AI to match you with the right jobs, tailor your resume and cover letter, and apply automatically so you can land your dream job faster.

Features

Auto Apply Resume Optimizer Cover Letter Optimizer Interview Prep

Company

Social Media

Need Help?

team@applyblast.com

Lifecycle Marketing Manager at Backroads - ApplyBlast

Lifecycle Marketing Manager

Backroads

2 months ago

3.9 on Glassdoor

Berkeley, California, United States

Hybrid

Full Time

Manager

0 applicants

View Job Listing

Apply to 100+ jobs

About this role

Backroads is seeking a strategic Lifecycle Marketing Manager to lead the development and execution of its lifecycle marketing strategy across the entire guest journey. This role focuses on strengthening guest relationships, deepening loyalty, and driving long-term business growth through relevant and engaging communications. The manager will collaborate cross-functionally to align messaging and campaign execution while overseeing CRM operations and marketing automation.

Responsibilities

Own lifecycle marketing strategy and guest journey
Develop and execute lifecycle marketing roadmap
Manage and lead team responsible for email marketing and marketing automation

Skills

About Backroads

backroads.com

Headquarters

Berkeley, California, United States

Company Size

501-1000 employees

Founded

1979

View Profile

Discover Backroads, the world's #1 active travel company. See our US and international biking tours, walking & hiking trips, and other adventure vacations.