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Lifecycle Marketing Manager at Sony Interactive Entertainment Inc. - ApplyBlast

Lifecycle Marketing Manager

Sony Interactive Entertainment Inc.

13 hours ago

San Mateo, California, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Lifecycle Marketing Manager at Sony Interactive Entertainment defines and owns the lifecycle and owned-channel strategy for Product, Hardware, and Brand initiatives. This role involves leading partnerships with global marketing teams to drive player engagement, conversion, and revenue through data-driven, personalized digital experiences. The position requires collaborating with cross-functional teams to establish scalable best practices and experiment with emerging technologies to enhance customer journeys.

Responsibilities

Define and own lifecycle and owned-channel strategy for Product, Hardware, and Brand initiatives
Lead Lifecycle Marketing partnerships with global marketing teams to drive player and business outcomes
Design player-centric programs and experimentation plans to drive engagement and revenue

Skills

About Sony Interactive Entertainment Inc.

playstation.com

Headquarters

San Mateo, California, United States

Company Size

5001-10000 employees

Founded

1994

View Profile

PlayStation is the gaming brand of Sony Interactive Entertainment that designs and sells consoles (PS4, PS5), controllers and accessories, plus digital and physical games. It operates an ecosystem of services — PlayStation Store, PlayStation Plus subscriptions, cloud streaming and PlayStation Network — that deliver multiplayer, digital storefronts, monthly game offerings, and cloud features. Known for high-fidelity hardware (DualSense, PS VR2) and critically acclaimed first- and third-party exclusives, PlayStation focuses on delivering immersive interactive entertainment and a global player community.