Lifecycle Marketing Specialist
Bitso(19 days ago)
About this role
As part of the CLM team at Bitso, you will manage lifecycle marketing campaigns end-to-end and help stakeholders translate business goals into engaging, multi-channel communication journeys that drive measurable impact on user activation, engagement, and retention. This role emphasizes collaboration across teams and the use of marketing automation tools to enhance customer experience.
Required Skills
- Lifecycle Marketing
- Marketing Automation
- Project Management
- Data Analysis
- Stakeholder Engagement
Qualifications
- 2-4 years of experience in customer lifecycle marketing
- Proven English fluency
- Hands-on experience with a major marketing automation platform
- Strong project management skills
- Excellent communication skills
About Bitso
bitso.comBitso is a crypto and stock investing platform that lets users buy, sell, and hold cryptocurrencies (like Bitcoin and Ethereum) and invest in global stocks through a single mobile app. The app also offers ways to earn yields, send and receive money, and manage portfolios securely. Millions of customers use Bitso to grow and move money with a streamlined, mobile-first experience. Bitso aims to simplify access to both crypto and traditional markets for retail investors.
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