ApplyBlast uses AI to match you with the right jobs, tailor your resume and cover letter, and apply automatically so you can land your dream job faster.

Features

Auto Apply Resume Optimizer Cover Letter Optimizer Interview Prep

Company

Social Media

Need Help?

team@applyblast.com

Lifecycle Marketing Technology Lead (B2B) at Smith College - ApplyBlast

Lifecycle Marketing Technology Lead (B2B)

Smith College

5 months ago

4.5 on Glassdoor

Remote

Contract

Senior

2 applicants

View Job Listing

Apply to 100+ jobs

About this role

A Marketing Technology Lead at Smith drives the creation and execution of lifecycle programs across enterprise CDP, CRM, and email marketing platforms for complex B2B environments. The role bridges strategy and delivery by translating customer journey requirements into scalable, technically sound solutions. Candidates will partner with strategists and architects to configure campaigns, validate data logic, and optimize attribution frameworks.

Responsibilities

Configure lifecycle journeys and segmentation logic within enterprise MarTech platforms
Define KPIs and validate data mapping requirements for accurate campaign metrics
Collaborate with strategists to identify personalization opportunities and automation potential
Implement tracking frameworks for event parameters and conversion mapping
Support sales teams with solution approaches and strategy presentations

Skills

Qualifications

5+ years in marketing automation or MarTech operationsEnterprise B2B environment experience

About Smith College

smith.edu

Smith College is a private liberal arts college for women located in Northampton, Massachusetts, and a member of the Five College Consortium. It offers undergraduate and graduate programs across the arts, humanities, social sciences, and sciences, and operates in the higher education industry.