Manager, App Growth Media and App Store Marketing (ASO)

The New York Times(9 days ago)

HybridFull TimeSenior$115,000 - $125,000Growth Marketing

About this role

The New York Times is looking for a Growth Marketing Manager to oversee app growth initiatives, including App Store Optimization and digital paid media strategy. The role focuses on driving app installs and engagement to support the company's subscription goals. It involves coordinating marketing programs across teams and ensuring alignment with business objectives.

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Required Skills

ASO
Google Play
App Store
Paid Media
Mobile Analytics
Campaign Optimization
Keyword Optimization
App Store Optimization
Data Analysis
MMP

About The New York Times

nytco.com

The New York Times Company is a global media and publishing organization best known for producing The New York Times across print, digital, audio, and video platforms. It delivers investigative reporting, breaking news, analysis, and features while operating subscription-driven digital products and consumer brands such as Wirecutter, Cooking and Games. The company emphasizes editorial independence and its mission to “seek the truth and help people understand the world,” monetizing through subscriptions, advertising and licensing. Headquartered in New York City, it serves a large international audience and is publicly traded.

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