Manager, Audience Engagement & Brand Activation

The Manager, Audience Engagement & Brand Activation at Prudential Financial drives deeper connections with priority and emerging audiences by translating audience insights into relevant marketing campaigns and activations. This hands-on role involves collaborating with cross-functional teams to execute integrated marketing initiatives, tailor messaging for diverse segments, and measure engagement effectiveness. The position serves as a strategic partner to help teams apply audience understanding to advance brand and growth objectives.