Manager, Content Optimization Market Research

General Manufacturing(1 month ago)

HybridFull TimeManager$90,130 - $120,292 (estimated)Marketing

About this role

The Manager, Content Optimization Market Research leads advanced market research efforts to inform vehicle contenting strategies and trim-level decisions. This role partners with vehicle program teams, product marketing, finance, and analytics to translate customer insights into data-driven recommendations that support contribution margin goals.

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Required Skills

Market Research
Conjoint Analysis
Survey Design
Scenario Modeling
Data Analysis
Stakeholder Management
Team Leadership
Storytelling
AI Tools
Product Strategy

Qualifications

Bachelor's Degree
MBA Preferred

About General Manufacturing

gm.com

General Motors is a global automotive company and the parent of Chevrolet, Buick, GMC and Cadillac, designing, engineering and manufacturing a full range of cars, trucks and SUVs. Beyond vehicles, GM provides connected and mobility services—such as OnStar and GM Energy—and invests in vehicle safety, autonomous driving and other advanced engineering. The company is pursuing electrification and sustainability through initiatives like its Journey to Zero Emissions while supporting communities and workforce development. For more than a century GM emphasizes quality, reliability and delivering a vehicle for every drive.

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