Manager – Content Strategy & Development, Colors
JioStar(25 days ago)
About this role
This role leads the content strategy for daily fiction on a general entertainment channel, using audience insights, competitive intelligence, and brand positioning to shape the programming slate. The position focuses on deciding which stories to tell, how and where they are placed, and ensuring a sustainable, high-performing content pipeline. It combines creative judgment with data and AI-driven insights to guide narrative choices across the lifecycle of fiction shows. The role also serves as a strategic link between creative teams and business objectives within a major media and entertainment organization.
Required Skills
- Content Strategy
- Audience Analysis
- Competitive Analysis
- IP Planning
- Story Development
- Script Evaluation
- Narrative Design
- AI Tools
- Data Analysis
- Performance Monitoring
+5 more
About JioStar
jiostar.comJioStar is India's largest media conglomerate that brings together Reliance’s Viacom18 and Disney Star to create a unified entertainment powerhouse. It operates 120+ TV channels across languages and genres and owns two leading streaming platforms, offering a mix of linear TV, digital streaming, and premium branded content. JioStar serves audiences, creators, advertisers, and distributors with scale, broad reach, and an integrated content-to-consumer distribution network — positioning itself to "reimagine" entertainment in India.