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© All Rights Reserved. ApplyBlast.com
The Nielsen Company
The Manager, Demand Generation (B2B) at Nielsen will lead the strategy and execution of enterprise demand generation and account‑based marketing programs to drive pipeline and revenue for core growth intelligence products. The role oversees multi‑channel campaigns, lead scoring, analytics, and cross‑functional alignment with sales and revenue operations, while managing agency partners and marketing technology.
Headquarters
New York, New York, United States
Company Size
10001+ employees
Founded
1923
Nielsen is a global leader in media measurement, analytics, and insights, tracking what people watch and listen to across TV, radio, streaming and digital platforms. Its data, ratings, and analytics products help broadcasters, advertisers, and marketers plan, buy, and measure audiences and advertising effectiveness worldwide. Branded "Audience Is Everything," Nielsen combines large-scale measurement panels, passive metering, and advanced analytics to deliver cross-platform audience intelligence and actionable insights.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for The Nielsen Company.
22% below the average for this role