Manager, Earned & Shared Media

The Manager, Earned & Shared Media at The Hershey Company owns the end-to-end execution of earned media, influencer, creator, and shared media programs for assigned brands. This role translates brand strategies into culturally relevant programs to build organic reach and authentic engagement while managing campaigns from planning through measurement. The position involves leading day-to-day relationships with agencies, creators, and vendors, and collaborating across multiple internal functions to integrate media programs into broader campaign plans.