Manager, Expansion & Vertical Marketing

About this role

Responsibilities

• Develop scalable portfolio expansion and cross-sell marketing frameworks
• Build repeatable execution frameworks that connect product value, customer maturity signals, and field GTM motion
• Establish vertical marketing strategy for priority industries using sales priorities, customer outcomes, and market signals
• Use performance data, customer signals, and AI assisted insight to inform program focus and evolution
• Package expansion and vertical strategies into clear plays, guidance, and activation frameworks that sales, partners, and field teams can adopt