Manager, Marketing Automation

The Marketing Automation Manager at Zelis owns the lead management process from initial engagement through qualification and sales handoff, designing automated journeys and workflows within HubSpot or a comparable platform. This hands-on role involves partnering with cross-functional teams to optimize marketing and sales alignment, leveraging AI tools for program development, and ensuring data quality and platform governance. The position requires expertise in lifecycle marketing, B2B lead scoring, and campaign optimization to drive measurable results across the healthcare financial experience.