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Manager, Product Brand Marketing at Harbor Freight Tools - ApplyBlast

Manager, Product Brand Marketing

Harbor Freight Tools

1 month ago

3.2 on Glassdoor

Calabasas, California, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Manager, Product Brand Marketing leads the customer-facing brand strategy for Harbor Freight private brands, integrating customer insights, product strategy, and marketing activation to deliver a consistent brand experience. This role drives cross-functional alignment across teams like Merchandising, Creative, and Stores to establish brand priorities and develop go-to-market strategies. The position is accountable for brand performance and outcomes while coordinating work across various subject matter teams.

Responsibilities

Lead cross-functional brand workcell and set priorities for brand marketing agenda
Own integrated go-to-market plans for major and minor product launches
Develop brand strategy, positioning, messaging, and growth campaigns

Skills

About Harbor Freight Tools

harborfreight.com

Headquarters

Calabasas, California, United States

Company Size

10001+ employees

Founded

1977

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Harbor Freight Tools is a U.S. retailer specializing in affordable tools, equipment, and accessories for DIYers, hobbyists, and professional tradespeople. It offers a broad assortment—hand and power tools, automotive and shop equipment, generators, air compressors, lawn & garden gear, and proprietary in‑house brands—through hundreds of brick‑and‑mortar stores and an online shop. The company is known for low prices, frequent coupons and promotions, and a value-focused product lineup with warranties on many items.