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Manager, Programmatic Analytics and Strategy at Zeta Global - ApplyBlast

Manager, Programmatic Analytics and Strategy

Zeta Global

19 days ago

3.3 on Glassdoor

Fort Lauderdale, Florida, United States

Hybrid

Full Time

Manager

0 applicants

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About this role

The Manager, Programmatic Analytics and Strategy at Zeta Global leads a team of analysts while driving analytics and media strategy for priority client accounts. This role involves designing measurement frameworks, executing complex testing initiatives like brand lift and incrementality studies, and translating business challenges into actionable analytical solutions. The position requires strong client-facing communication skills to present performance insights and optimization recommendations that demonstrate value against business goals.

Responsibilities

Lead analytics and media strategy for priority client accounts
Design and execute complex measurement frameworks and testing programs
Manage and mentor a team of analysts to drive performance

Skills

About Zeta Global

zetaglobal.com

Headquarters

New York, New York, United States

Company Size

1001-5000 employees

Founded

2007

View Profile

Zeta Global is an AI‑powered marketing cloud and customer data platform that helps enterprises unify customer data, resolve identities, and orchestrate personalized omnichannel campaigns. It combines data science and machine learning with audience activation (email, programmatic, social, CRM), personalization, and analytics to drive acquisition, retention, and lifetime value. Positioned as an all‑in‑one, flexible solution for marketers, Zeta emphasizes scalable infrastructure, measurement, and privacy‑forward identity capabilities to accelerate business growth.