Principal Strategist, Ad Measurement
MNTN(1 day ago)
About this role
The Principal Strategist, Ad Measurement is a senior member of MNTN's Customer Success team responsible for defining advanced measurement strategy and performance validation across Connected TV advertising. The role shapes how customers and internal teams evaluate and trust marketing outcomes, serving as a subject-matter expert on incrementality, lift, and attribution. It also informs product strategy and company-wide measurement credibility.
Required Skills
- Incrementality Testing
- Lift Studies
- Attribution
- Experimental Design
- Measurement
- Performance Validation
- CTV
- Analytics
- Communication
- Collaboration
+1 more
About MNTN
mountain.comMNTN (Mountain) is a Connected TV performance marketing platform that helps brands drive measurable conversions, revenue, site visits and other outcome-based goals through streaming TV advertising. Branded as "Performance TV," the platform combines audience targeting, creative delivery, campaign buying and cross‑device attribution to plan, optimize and measure CTV campaigns toward specific business outcomes. MNTN positions itself for marketers and agencies who want TV-scale reach with digital-style measurement and optimization.
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