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Manager - Programming Strategy and Insights (Qualitative), Telugu at JioStar - ApplyBlast

Manager - Programming Strategy and Insights (Qualitative), Telugu

JioStar

3 months ago

3.8 on Glassdoor

Hyderabad, India

Onsite

Full Time

Senior

0 applicants

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About this role

This role serves as the strategic link between Marketing and Creative teams to ensure cohesive campaign execution and define show positioning. The incumbent leads qualitative and quantitative research initiatives, manages external vendor relationships, and translates data into actionable insights for programming decisions. Responsibilities include analyzing audience behavior, tracking ratings, and developing story universe decks for new content.

Responsibilities

Lead qualitative and quantitative research initiatives for Star Maa
Manage end-to-end execution with external research vendors
Analyze weekly show performance and competitor channel ratings
Develop detailed story universe decks for new fiction and non-fiction shows
Translate research findings into clear, compelling narratives for stakeholders

Skills

Qualifications

Postgraduate degree in Media, Business, Psychology, or Sociology

About JioStar

jiostar.com

Company Size

1-10 employees

View Profile

JioStar is India's largest media conglomerate that brings together Reliance’s Viacom18 and Disney Star to create a unified entertainment powerhouse. It operates 120+ TV channels across languages and genres and owns two leading streaming platforms, offering a mix of linear TV, digital streaming, and premium branded content. JioStar serves audiences, creators, advertisers, and distributors with scale, broad reach, and an integrated content-to-consumer distribution network — positioning itself to "reimagine" entertainment in India.