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Marketing Analyst, Subscription Growth at AccuWeather - ApplyBlast

Marketing Analyst, Subscription Growth

AccuWeather

3 months ago

State College, Pennsylvania, United States

Onsite

Full Time

Medior

0 applicants

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About this role

AccuWeather is seeking a Marketing Analyst to drive subscription growth through app store optimization, search and discovery, and user journey analytics. The role will collaborate with product, development, creative services, and analytics teams to improve app visibility, conversion rates, and the acquisition‑to‑retention funnel for Premium+ subscription products.

Responsibilities

Own day-to-day App Store Optimization execution across iOS and Google Play
Track and analyze acquisition-to-retention user journey and surface insights
Build and maintain reporting dashboards on ASO and subscription funnel performance

Skills

Qualifications

Bachelor's degree in Marketing, Business, Analytics or related field

About AccuWeather

accuweather.com

Headquarters

State College, Pennsylvania, United States

Company Size

501-1000 employees

Founded

1962

View Profile

AccuWeather is a global weather forecasting company that delivers local, national, and international forecasts, up-to-the-minute weather reports, radar, and severe-weather alerts across web and mobile apps. It combines proprietary forecasting technology and observational data to provide minute-by-minute and location-based forecasts for consumers as well as weather intelligence, APIs, and data services for businesses and media partners. Users rely on AccuWeather for timely notifications, customizable forecasts, and enterprise solutions that support planning, logistics, and risk management.