Subscription Growth Marketing Manager

This role owns cohort activation orchestration for subscription growth, defining messaging, surfaces, and testing sequences across in-app, email, CRM, push, paid, and web channels. The position serves as the direct marketing counterpart to Product for software and AI feature releases, translating brand messaging into cohort-specific language to drive subscription conversion and premium tier mix. Success is measured by higher attach rates on the installed base and moving cohort activations from test into always-on operations.