Marketing and Communications Analytics Manager
ClinchTalent / Error / 404(3 months ago)
About this role
The Marketing Analytics Manager at the Medical University of South Carolina’s Office of Communications and Marketing is a strategic, data-driven leader responsible for driving targeting and performance analysis across healthcare, university, and research marketing efforts. The role focuses on translating complex data into actionable insights to optimize campaigns, improve patient and student engagement, and support organizational growth. The position supports MUSC’s transformation toward a more agile, customer-centric, and innovative organization.
Required Skills
- Segmentation
- Targeting
- Behavioral Analysis
- Campaign Analysis
- Dashboarding
- Tableau
- Power BI
- SQL
- Marketing Automation
- Attribution Modeling
+6 more
Qualifications
- Bachelor's Degree in Marketing/Data Science/Public Health/Business Analytics
- Master's Degree (preferred)
- 7 Years Experience in Marketing Analytics
- 2 Years Management Experience
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