Marketing Lead

WGSN(1 month ago)

São Paulo, BrazilOnsiteFull TimeManager$105,568 - $139,813 (estimated)Marketing

About this role

The B2B LATAM Field Marketing Manager for WGSN in São Paulo is responsible for driving growth of WGSN’s trend forecasting services across the region. The role focuses on building and executing regional marketing strategies that align with commercial priorities and brand positioning. It involves close collaboration with global and regional teams to deliver impactful campaigns and strengthen WGSN’s authority in trend forecasting. The position sits within a global, data-driven marketing organization that values creativity, rigor, and inclusivity.

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Required Skills

B2B Marketing
Field Marketing
Demand Generation
Account Based Marketing
Campaign Management
Digital Marketing
Content Marketing
Experiential Marketing
Go To Market Strategy
Stakeholder Management

+19 more

Qualifications

Bachelor’s Degree in Marketing
Bachelor’s Degree in Business
Bachelor’s Degree in Communications

About WGSN

wgsn.com

WGSN is a global authority on change that combines expert trend forecasting with data science to help brands, retailers, designers and product teams anticipate fashion, lifestyle and consumer trends. It delivers subscription-based research, trend reports, color and materials guidance, market intelligence, analytics and bespoke consulting to support product design, merchandising and strategic planning. Companies rely on WGSN’s forward-looking insights and analyst expertise to inform innovation, marketing and R&D with actionable recommendations and global coverage.