Marketing Loyalty Specialist
Backroads(4 months ago)
About this role
The Specialist, Loyalty & Guest-Led Growth at Backroads drives data‑driven loyalty programs, manages the BEST Club, and collaborates across CRM, content, and social teams to increase repeat bookings and community engagement. The role reports to the Director of Digital Growth & Performance Marketing and focuses on guest engagement, referral programs, and loyalty KPI reporting.
Required Skills
- Loyalty Programs
- Referral Programs
- Community Activation
- CRM
- Content Strategy
- Project Management
- Data Analysis
- Guest Segmentation
- Marketing Automation
- Collaboration
About Backroads
backroads.comDiscover Backroads, the world's #1 active travel company. See our US and international biking tours, walking & hiking trips, and other adventure vacations.
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