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Marketing Manager, B2B Lifecycle at Financial Times - ApplyBlast

Marketing Manager, B2B Lifecycle

Financial Times

1 month ago

4.4 on Glassdoor

London, England, United Kingdom

Hybrid

Full Time

Manager

0 applicants

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About this role

The Marketing Manager, B2B Lifecycle will own and develop defined areas of the B2B lifecycle strategy across FT Professional and the FT Specialist portfolio, focusing on renewal and customer value growth through cross-sell and upsell. This role involves translating the overall lifecycle strategy into quarterly plans, defining KPIs, and leading programmes to improve renewal outcomes and drive expansion within existing accounts. The position requires close collaboration with B2B Marketing, Sales, Data & Analytics, and Marketing Automation to ensure lifecycle programmes support wider product and account strategies.

Responsibilities

Develop and execute B2B lifecycle strategies focused on renewal and customer value growth
Define KPIs and monitor performance to optimize renewal rates and account expansion
Lead cross-functional collaboration to deliver integrated marketing campaigns and journeys

Skills

About Financial Times

ft.com

Headquarters

London, England, United Kingdom

Company Size

1001-5000 employees

Founded

1888

View Profile

The Financial Times is an international business and financial news organisation delivering news, analysis and opinion on markets, economics and politics. It publishes in print and online, offering in-depth reporting, data, charts, special reports and commentary aimed at professionals, investors and policymakers. FT operates a subscription-based model and is known for its market coverage, investigative journalism and authoritative perspective; it is headquartered in London and owned by Nikkei.