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Marketing Manager at Abbott Laboratories - ApplyBlast

Marketing Manager

Abbott Laboratories

4 months ago

3.7 on Glassdoor

Shanghai

Onsite

Full Time

Senior

0 applicants

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About this role

A senior therapeutic area marketing leader responsible for managing product portfolio development and directing a marketing team within the pharmaceutical sector. The role involves crafting strategic marketing plans, collaborating with sales and cross-functional teams, and leveraging key opinion leaders to drive brand growth and market share.

Responsibilities

Develop and execute competitive marketing strategies for therapeutic area portfolios
Manage and optimize the performance of the TA marketing team
Collaborate with sales and cross-functional teams to align on promotion tactics
Establish long-range strategic plans supporting revenue and profit goals
Monitor brand marketing execution against quarterly and yearly KPIs

Skills

Qualifications

Minimum 10 years pharmaceutical industry experience5 years central marketing experience in multinational company1 year marketing management background

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.