Marketing Operations Specialist – Segmentation
Natera(1 month ago)
About this role
The Marketing Operations Specialist will support Natera's Digital Marketing & Operations team by scaling top-of-funnel marketing infrastructure through data cleaning, optimization, segmentation, and analysis. The role provides hands-on exposure to marketing operations in a fast-growing biotech company and involves collaborating with cross-functional partners. It emphasizes attention to detail, process documentation, and delivering data-driven insights to support revenue marketing efforts.
Required Skills
- Data Hygiene
- List Hygiene
- Deduplication
- Database Management
- Segmentation
- Audience Building
- QA
- Lead Uploads
- Data Cleansing
- Data Analysis
+11 more
Qualifications
- Bachelor's Degree in Business, Marketing, Analytics or Related Field
About Natera
natera.comWP Rocket is a premium WordPress performance plugin that speeds up websites through page caching, browser caching, and advanced file optimizations. It offers features like CSS/JS minification and concatenation, deferred or delayed JavaScript execution, image lazy loading, cache preloading, database cleanup, and CDN integration. Built for both non‑technical site owners and developers, WP Rocket emphasizes a simple dashboard and one‑click settings while remaining compatible with ecommerce and multisite setups. The company focuses on regular updates, documentation, and support to improve Core Web Vitals and overall user experience.
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