Marketing Operations Specialist, Webinars

Empowerly(1 month ago)

RemoteFull TimeSenior$116,136 - $156,186 (estimated)Marketing

About this role

This role owns Empowerly’s webinar program end to end, from strategy and content planning through execution and post-event optimization, to drive qualified leads and revenue. The position defines how webinars fit into the company’s acquisition engine, designs scalable processes and tech stack, and ensures a high-quality experience for students and families. It requires close collaboration with lifecycle marketing, sales, creative, and data teams to align messaging, promotion, and follow-up. The role is highly data-driven, emphasizing measurement of webinar impact across the full funnel and long-term business outcomes.

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Required Skills

Webinar Strategy
Roadmap Planning
KPI Management
A/B Testing
MarTech Architecture
Marketing Operations
Tech Stack Design
Automation Implementation
Vendor Management
Multitrack Webinars

+33 more

Qualifications

Bachelor’s degree in Marketing
Bachelor’s degree in Business
Bachelor’s degree in Economics

About Empowerly

empowerly.com

Empowerly is a college counseling and admissions guidance firm that helps students and families navigate the competitive college application process. The company markets a 98% success rate and connects students with enrollment specialists who build personalized application strategies, including essay coaching, timeline planning, interview prep, and school selection. Empowerly combines experienced counselors and data-informed guidance to optimize admissions outcomes and support students with testing, extracurricular positioning, and financial aid/scholarship advice.