Marketing Operations Specialist, Webinars

This role owns Empowerly’s webinar program end to end, from strategy and content planning through execution and post-event optimization, to drive qualified leads and revenue. The position defines how webinars fit into the company’s acquisition engine, designs scalable processes and tech stack, and ensures a high-quality experience for students and families. It requires close collaboration with lifecycle marketing, sales, creative, and data teams to align messaging, promotion, and follow-up. The role is highly data-driven, emphasizing measurement of webinar impact across the full funnel and long-term business outcomes.