Paid Social Marketing Manager

Empowerly(1 month ago)

RemoteFull TimeSenior$114,968 - $154,874 (estimated)Marketing

About this role

This role leads Empowerly’s paid social marketing efforts, owning strategy, execution, and optimization across multiple platforms to drive high-quality student and family leads. The position manages significant ad budgets and measurement frameworks, tying campaigns to enrollment and long-term business impact. It requires close collaboration with creative, data, product, and brand teams to align paid social with broader go-to-market initiatives. The role is fully remote with preference for working in the PST time zone and occasional business travel.

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Required Skills

Paid Social Strategy
Budget Management
Cross Functional Collaboration
Campaign Optimization
Full Funnel Marketing
Measurement Frameworks
Attribution Modeling
LTV Modeling
Incrementality Testing
Events Manager

+20 more

Qualifications

Bachelor’s Degree in Marketing
Bachelor’s Degree in Business
Bachelor’s Degree in Economics

About Empowerly

empowerly.com

Empowerly is a college counseling and admissions guidance firm that helps students and families navigate the competitive college application process. The company markets a 98% success rate and connects students with enrollment specialists who build personalized application strategies, including essay coaching, timeline planning, interview prep, and school selection. Empowerly combines experienced counselors and data-informed guidance to optimize admissions outcomes and support students with testing, extracurricular positioning, and financial aid/scholarship advice.