Marketing Personalization Manager, Salt Lake City, UT
Western Governors University
About this role
The Personalization Manager at WGU is responsible for leading audience level personalization in the marketing experience to enhance user engagement and conversions, working closely with internal teams and leveraging data insights. They develop and execute strategies to individualize the user journey, evaluate tools and technologies, and collaborate across departments to optimize the prospective student experience.
Skills
Qualifications
About Western Governors University
wgu.eduWestern Governors University is an online university where you can earn an affordable, accredited, career-focused college degree at an accelerated pace.
Recent company news
kare11.comSPONSORED: Flexible Futures: How WGU Is Redefining Higher Education for Working Minnesotans
1 week ago
Building Salt LakeWestern Governors University buys 9.6-acre assemblage in Downtown SLC
Jan 8, 2026
FortuneSkills are the new hiring currency: 86% of employers say certificates show real job readiness
Dec 9, 2025
The ConversationWhy power skills – formerly known as ‘soft skills’ – are the key to business success
Jun 25, 2025
GovTechWestern Governors University, Aera Bring AI to Student Support Services
Sep 5, 2024
About Western Governors University
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Western Governors University.
Salary
$73k – $109k
per year
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