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Marketing Technology & Data Specialist DP at Caterpillar - ApplyBlast

Marketing Technology & Data Specialist DP

Caterpillar

16 days ago

4.0 on Glassdoor

Bangalore, Karnataka, India

Onsite

Full Time

Medior

0 applicants

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About this role

The Marketing Technology & Data Specialist at Caterpillar Inc. supports the Digital Adoption and Customer Success organization by designing, building, and optimizing customer-facing engagement campaigns across digital channels. This role involves managing marketing data, ensuring campaign quality, and collaborating with cross-functional stakeholders to drive meaningful adoption and measurable business impact. The position requires foundational expertise in marketing technologies, data management, and digital marketing to enhance the customer experience.

Responsibilities

Design and deploy customer-facing engagement campaigns across digital channels
Develop and maintain campaign workflows and audience segmentation in Salesforce Marketing Cloud
Monitor campaign performance and provide actionable insights to improve customer adoption

Skills

About Caterpillar

caterpillar.com

Headquarters

Irving, Texas, United States

Company Size

10001+ employees

Founded

1925

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Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.